Vodafone wanted to launch its new Low Cost brand, it offers great advantages such as accumulating the megabytes that you do not use for the following month and customising the consumption rate.
We decided to create Lowi, a brand with a different tone from other mobile operators based on Simplicity as a brand proposition and a highly recognizable graphic identity based on illustrations by Juanjo Sáez.
We decided to create Lowi, a brand with a different tone from other mobile operators based on Simplicity as a brand proposition and a highly recognizable graphic identity based on illustrations by Juanjo Sáez.
